Background:
A mid-sized personal injury law firm in a large Midwest metro area was looking to generate high-quality leads and optimize its marketing spend. Lawfty, the law firm using over a decade of real case data to help a select group of personal injury law firms turn industry disruption into opportunity, partnered with this firm in 2015. This case study explores how Lawfty's data-driven strategies improved the firm’s case acquisition process and helped them scale over an eight-year partnership.
Initial Challenges:
The firm faced several challenges:
- High client acquisition costs
- Limited visibility into marketing ROI
- Finding a marketing partner they could trust and collaborate with
- Constrained internal resources for scaling marketing efforts
These challenges hindered the firm’s ability to recognize their growth potential.
Lawfty’s Approach:
Leveraging a decade of comprehensive case data, Lawfty implemented a multi-faceted strategy to address these challenges.
- Targeted Lead Generation: Lawfty's expertise in generating cases via digital advertising helped the firm identify and cultivate high-value cases, increasing its profitability. By leveraging Lawfty's data and analytics, the firm was able to make more informed decisions about which cases to pursue and how to maximize their value.
- Improved Revenue Prediction: Lawfty's predictive analytics helped the firm forecast its return on investment more accurately, enhancing budgeting and resource allocation.
- Enhanced Client Experience: Lawfty's support team prioritized timely communication and filtered out irrelevant leads, ensuring that clients felt supported and valued throughout the process. This helped the firm build and retain stronger relationships with its clients.
- Operational Efficiency and Scalability: By leveraging Lawfty’s support specialists the firm was able to handle more volume than they could otherwise handle, allowing them to grow at a quicker pace.
Key Results:
Our unique approach yielded the following outcomes over the eight-year partnership:
- Return on Investment: The Firm averaged a 12.5x Return on Ad Spend (ROAS) over the 8-year partnership.
- Predictable Cost Per Acquired Case (CPA): Over 8 years, Lawfty has produced a CPA of less than $1,500 on nearly $3MM of ad spend. Through a long-term partnership with Lawfty, this firm was able to strategically allocate its budget, focusing on channels that deliver the highest returns.
- 5X Increase in Signed Cases from Year One to 2023: Lawfty believes in long-term partnerships and steady growth. This firm has seen year-over-year growth in signed cases of 31%, demonstrating the quality of leads generated and the power of partnering with Lawfty.
By partnering with Lawfty, this Midwestern law firm was able to transform industry disruption into opportunity.
Our data-driven approach not only improved their generation of cases and case management but also enhanced their financial performance and predictability. This case study demonstrates how Lawfty's technology, analytics, and marketing expertise can help law firms thrive in an increasingly competitive landscape.
Source: Lawfty, between 2015 and 2023.
